Same Here
Brand Identity & Packaging
A café brand identity rooted in wabi-sabi, designed for emotionally tired millennials seeking calm.
Services:
Brand Identity & Packaging Design
Brand Identity & Packaging Design
Type:
Academic Project
Academic Project
Year:
2026
2026
Concept
Same Here is a café concept designed for emotionally tired millennials experiencing burnout
Rooted in the philosophy of wabi-sabi, the logo incorporates organic circular forms inspired by wabi-sabi aesthetics. Intentional gaps between strokes embody the idea of "perfect imperfection," celebrating the beauty of the incomplete.
Scope
Developed a complete brand identity — logo, brand guideline, and mockup applications across cups, signage, and apparel — extended into a physical tea box packaging design
Concept
Same Here is a café concept designed for emotionally tired millennials experiencing burnout
Rooted in the philosophy of wabi-sabi, the logo incorporates organic circular forms inspired by wabi-sabi aesthetics. Intentional gaps between strokes embody the idea of "perfect imperfection," celebrating the beauty of the incomplete.
Scope
Developed a complete brand identity — logo, brand guideline, and mockup applications across cups, signage, and apparel — extended into a physical tea box packaging design
